Category: Patient Centric
Is Your Company Truly Patient-centric? Three Ideas That Can Help You Get to Yes

Patient-centricity is a popular buzz word in the healthcare industry. We’ve all read the articles and perhaps attended recent conferences that highlight a new focus on the patient. Is this really a new trend? Not so much.

Patient Centricity – A Clear Focus for CBI’s 16th Annual Bio-Pharma Contact Centers Conference

CBI’s 16th Annual Bio-Pharma Contact Centers Conference in Philadelphia was another big hit with bio-pharma contact center leaders this year. As usual, the conference delivered excellent real-world content and this year focused using the contact center to support the continued …

In May 2017, Novo Nordisk settled a lawsuit that alleged it ran an illegal marketing program to increase sales of its diabetes products (http://www.fiercepharma.com/pharma/novo-nordisk-reaches-settlement-white-coat-sales-scheme-lawsuit).  Novo designed the program “to help physician offices better understand diabetes and patient care,” commented a …